The problem with most ads is that they’re not in line with what Facebook wants — and that’s why they’re so expensive and burn out so quickly.
So what do Facebook wants? To understand it, we need to look at the world from their perspective.
What’s the source of Facebook’s income? It’s their users. Their users leave all the data necessary for them to provide us with probably the most accurate advertising platform on Earth.
So what must Facebook do to protect and grow their income?
They must keep their users happy.
That’s why we, advertisers, must create ads that are user friendly. Such ads educate and entertain users, give them value and are transparent. We’re not hiding anything from them, we’re not teasing them and we’re not making outrageous claims.
Quite the opposite — we’re honest and straightforward. And by educating, telling stories and giving them value, we convert users into buyers.
This is what happens when you run ads that Facebook really wants:
- The traffic cost drops
- The conversions rise
- The engagement grows
- Your ads last longer
- You’re not risking banning your account
- As a result — you’re getting cheaper leads and sales
To make sure we always create such ads for you, we’re constantly following Facebook’s suggestions and policies. Plus, we follow the best Facebook ads experts and we’re writing new ads every day — this way we’re always up-to-date with what works.