Advertising on Facebook is getting harder and harder. Not only because of competition but also because of the constant changes in Facebook’s algorithm.

This results in the increasing cost of advertising, disapproved ads and even banned accounts.

Yet there’s a way to overcome all these problems — and create ads that not only are cheaper than ever before — but also compliant, run longer, and generate better results.

Here’s how we do it for you.

The problem with most ads is that they’re not in line with what Facebook wants — and that’s why they’re so expensive and burn out so quickly. 

So what do Facebook wants? To understand it, we need to look at the world from their perspective. 

What’s the source of Facebook’s income? It’s their users. Their users leave all the data necessary for them to provide us with probably the most accurate advertising platform on Earth.

So what must Facebook do to protect and grow their income?

They must keep their users happy.

That’s why we, advertisers, must create ads that are user friendly. Such ads educate and entertain users, give them value and are transparent. We’re not hiding anything from them, we’re not teasing them and we’re not making outrageous claims.

Quite the opposite — we’re honest and straightforward. And by educating, telling stories and giving them value, we convert users into buyers.

This is what happens when you run ads that Facebook really wants:

• The traffic cost drops
• The conversions rise
• The engagement grows
• Your ads last longer
• You’re not risking banning your account
• As a result — you’re getting cheaper leads and sales

To make sure we always create such ads for you, we’re constantly following Facebook’s suggestions and policies. Plus, we follow the best Facebook ads experts and we’re writing new ads every day — this way we’re always up-to-date with what works.

We’ve designed a proven process to make sure we always deliver you the ads that are generating the highest possible results.

1. Consultation — where we get to know your business, products and goals
2. Research — we ask you to fill out the information necessary for us to create ads, and we’re doing our own research to better understand your customers and industry
   1. We’re researching your funnel
   2. We’re researching your product
   3. We’re researching your customers
   4. We’re researching your competitors
3. The next step is coming up with the ideas and writing an ad. For every one ad copy we’ll prepare three different headlines for you to test.
4. If needed, we will assist you in picking the right creatives for your ads and . . .
5. If needed, we’ll create a video ad for you — because video ads are proven to generate higher response than other kinds of ads

Apart from writing, we can also set up and monitor your ads — and create new ones when the old become tired. This way you put your advertising on autopilot — and make sure your ads are always performing at their best.

Plus, the income generated by your ads will cover our fees with plenty to spare.

So how does our process work in reality? Check below the results we’ve generated for our clients: