Today, people are the most skeptical buyers ever. They’re looking for the smallest reason not to buy from you. And because of that — selling to cold traffic was never this hard as it is today.
Add to it the compliance issues — and how easy it is to get banned by the ad networks — and you have a pretty hard task of making your funnels profitable.
However, there’s an easy way to both increase conversions and sales — and to stay compliant. It’s all about adding one piece to your funnel — and placing it right as the next step after clicking your ad.
This step is called an advertorial. The word advertorial is a mix of two words: an “ad” and “editorial”. This means an advertorial looks like a blog or news article — and at the same time it works as an advertisement for your product or service.
Advertorials sole purpose is to ‘warm up’ cold traffic. They can either entertain, tell a story or educate your audience. In other words — they give them value. And because of that, an advertorial makes readers trust you — so they’re more likely to buy from you when they reach your sales page.