Your website has many roles — that’s why it can’t be neglected.
First — your website represents your business on the Internet. We’re sure you wouldn’t let your customers visit you in an ugly, dirty office. Quite the opposite — you’d pick the place which is nice, clean and looks professional — so your customers will trust and respect you.
The same applies to your website — it must show, that you’re trustworthy business and that buying your products is a great choice.
Second — your website is a great place to convert organic traffic. And the single best way to do it via your website — is to have a blog. In various articles you can share your knowledge, answer important questions your customers have and help them overcome their problems.
Such articles, when written in the right way and SEO friendly — they’re an evergreen source of free traffic for your business.
In short, your website helps you convert organic traffic, increase your sales and boost your lead generation efforts. Plus, it helps you build trust among your customers . . . and differentiate your business from the competition.